Void 2012. A zero waste collection for Evergreen
While fashion appears to change constantly, this change is primarily superficial. Forms, lines and details are repeated ad nauseam, only occasionally revealing anything new. As a result consumers are bombarded with choices that all look the same. Boredom and the impulse to buy something new rapidly sets in, only for it to feel old as soon as it is worn. Can re-imagining the fashion design process disrupt this or is ‘Fashion’ all pervasive, infiltrating my hands and influencing every line I draw and every cut I make?
Void questions the conventional fashion design process that values 2D drawing and image over cutting and form, and explores what happens when fashion is designed from a ‘blank slate’. At its core the garment is a pliable space for our bodies to travel through that should fulfill individual needs for movement, modesty and expression. However, contemporary fashion is guided by profitability first, while trend forecasters, media and style-makers vet the choices offered, never showing the public what is really available or revealing the realities of the fashion production process. In Void, the contemporary fashion design process is reversed, dealing first with the whole cloth and corresponding 2D pattern and lastly with the body and 3D form, all with a goal of generating surprising but desirable garments that produce no waste. Each garment begins as a textile Tabula Rasa; drawn on, cut and formed to create a void for the body to inhabit. Referencing tradition within the confines of zero waste enables unexpected and spontaneous forms to emerge, exploring ideas of good design outside of the vagaries of ‘fashion’.
See it in person in the upcoming exhibition Evergreen at Object in Surry Hills, Sydney Australia.